▲ evoluSHEIN X Anitta Collection with Regracell® now available on SHEIN.com

With the growing global focus on sustainability, the fashion industry is facing unprecedented changes and challenges. SHEIN, the global online fashion and lifestyle retailer, has launched the evoluSHEIN X Anitta collection, the first time SHEIN has incorporated next-generation viscose materials into its global product range, with 22 models made from Regracell®, the recycled viscose range from Yibin Grace.

Made from 100% CIRCULOSE® pulp from textile waste and FSC-certified wood pulp through an improved viscose process, Regracell® reduces deforestation, avoids the negative impacts of landfills and incineration of used textiles on the soil and the climate, thereby reduces the textile industry's dependence on natural resources. Regracell® boasts characteristics such as recyclability, biodegradability, low carbon footprint, breathability, and softness with moisture absorption, making it suitable for a wide range of applications including textiles, apparel (denim, woven shirts, woven pants, etc.) and spinning (linen, wool, etc.). It has been selected as one of “China Fibers Fashion Trends 2024-2025”.

The innovative cooperation between Yibin Grace and SHEIN has undoubtedly set a new benchmark for the green transformation of the fashion industry, leading the entire industry to a more environmentally sustainable direction. As the developer and promoter of Regracell®, Yibin Grace has always adhered to the concept of “Green Manufacturing, Circular Development”, and is committed to providing the fashion industry with more environmentally friendly and sustainable solutions through technological innovation and material upgrading; at the same time, Yibin Grace actively builds a green industrial chain and promotes sustainable development in an all-round and systematic way.

In the future, Yibin Grace will work with more leading enterprises in the fashion industry to promote the green transformation of the industry. We firmly believe that through unremitting efforts and cooperation, the fashion industry will realize more significant environmental benefits and contribute significantly to global sustainable development.

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SHEIN is a leading global online fashion and lifestyle retailer, offering a wide range of cost-effective fashion products to consumers in more than 150 countries and territories around the world, making fashion accessible to everyone. The company's innovative on-demand, flexible supply chain reduces waste at the source.

Founded in 2012 and acquired by Altor in 2024, Circulose is a leader in the recycling of cotton textiles. CIRCULOSE® pulp is produced from 100% recycled cotton textiles with a capacity of 60,000 tons per year.